Networking Emails and Other Communication Methods

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Networking emails

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We are often asked how you should go about making contact with those you wish to network with. Networking emails work well, but are not the only means of getting a meeting with the right person. And a mixed approach is always better than a single method. Whilst social media is great for networking, with the exception of LinkedIn, the main issue is that the other forms are often far too personal. Holiday photo’s, gossip, swearing from others to you, and a host of other pitfalls means that they can often do more harm than good.

Networking Emails for Jobs and Other Forms of Communication for Making the Initial Contact

There are no excuses for not adopting these types of communications. The worse that can happen is a non-reply or a ‘no’ response. In either case, things didn’t get worse.
Good networking emails for jobs are a great starting point. For simplicity, we will indicate a few simple rules to initiating contact for networking purposes. There are a number of alternatives you can use to make contact and all have relative advantages and disadvantages as defined below.

Advantages and Disadvantages of each Contact Method


Advantages: An informal and simple method that enables immediate contact and interaction. This helps in enabling the building of rapport. Enables clarity in communication where the two parties have slightly different ways of talking.

Disadvantages: Warm or cold calling is a difficult activity for most people. Not knowing the other parties mood, their work pressures or current interests can have a negative impact on the conversation. Not always easy to get past the gatekeeper (PA, secretary, and so on), and easy to end the conversation.


Advantages: Again, the advantage of being accessed by the other party in their own time provides easy access to other people.

Disadvantages: Easily deleted, can come across as impersonal and may not make it past the PA. Like letters, will not build a relationship on its own.


Advantages: Often following an exchange of e-mails, calls or letters, will already have some common interests. Nothing like ‘pressing the flesh’ or ‘a face to a name’. Things become real rather than the more virtual methods above. Empathy grows quickly and rapport takes over.

Disadvantages: We make our minds up in the first 8 seconds and they may not like you on first sight. It also now requires commitment rather than more tacit exploration!

Networking Emails and Letters

Networking emails for jobs (and letters) are about tone and pitch. There is no perfect one as much depends on the personality and circumstances of the receiver. However, let us offer you three sample networking emails for job that should hit the mark more than they miss.

Sample Networking Emails

Sample 1: Flattery-Based Networking Emails to the Individual

Hi John,

Hope you are well. I have been kindly given your name by Greg Stephens who I believe you know.

I have heard excellent things about you and understand you are an Operations Director in retail, and it is the sort of role I am looking for myself. I think I could learn a great deal from you and was just wondering if you had 30 minutes free over the next week or so I could buy you a tea of coffee? I would really like to get to understand more about the role from someone who is obviously right at the top of that profession. Would it be possible to meet-up?


Sample 2: The ‘To All’ Networking Emails to Groups

Hi Friends and colleagues,

I hope you are well. As some may know, I recently decided to change direction in my career from X to Y. I am now looking to find a role to compliment my new direction with ABC types of organisations and work in EFG type of environment. 

I am working hard to find such a role, and would gratefully ask if you would keep a look out for these types of roles. I understand that a number of you are friends and may not know about my career to date, so I have attached my CV for reference and you can also find my LinkedIn profile here (link). However, the main highlights are:

[3 to 4 bullets about your career – no more].

If you see anything related to my search, even if you are unsure, please let me know. Until then I look forward to our next communication.

Sample 3: Business Contact Networking Emails to the Individual

Hi Peter,

We met at a conference on [topic] last August. I was the person who you had a conversation with about [whatever the conversation or other memory jogger was].

Since we last spoke, I have decided to change direction in my career. I am now looking for a role as a XYZ and can see from your online profile that you are well connected with [name] who I know is great in this area. Could you possibly introduce me to [name] and any other connections that you feel could be useful?

There are no excuses for not adopting these types of communications. The worse that can happen is a non-reply or a ‘no’ response. In either case, things didn’t get worse. However, by using networking emails and other communication methods, things will get a lot better towards finding the right role for you.

If you are following pathways, move on to the next pathway which starts the process for being ready for interviews and assessments.

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